Questionnaire indicators

Average

Standard deviation

Dispersion coefficient

X₁ prices of online product are more transparent

4.03

1.775

0.192

X₂ higher degree homogeneity of online product

4.03

1.826

0.205

X₃ conflict of online and offline business

3.77

1.831

0.220

X₄ conflict of online and offline channel

3.25

1.003

0.309

X₅ development of logistics system development lag

3.32

1.946

0.285

X₆ complex distribution process

3.85

1.101

0.286

X₇ high cost of distribution

3.96

1.936

0.236

X₈ the poor ability of network marketing integration

3.66

1.810

0.221

X₉ the high expenses of network marketing

3.88

1.940

0.242

X₁₀ customer service is not professional

3.66

1.939

0.257

X₁₁ the phenomenon of consumers compare prices are serious

4.12

1.848

0.206

X₁₂ lack of demand for e-business partners

3.96

1.844

0.213

X₁₃ fierce competition between online and offline peer

4.05

1.787

0.194

X₁₄ the original functions are facing change and recombination

3.74

1.815

0.218

X₁₅ the conflict of interest between electricity and other departments

3.68

1.843

0.229

X₁₆ the lack of internal and external trends’ analysis

3.67

1.769

0.210

X₁₇ the objectives of development of e-business is not clear

3.65

1.837

0.229

X₁₈ the lack of awareness of e-business executives

3.28

1.031

0.314

X₁₉ the lack of executives’ support and cooperation

3.35

1.033

0.308

X₂₀ the lack of outstanding e-business talents

3.54

1.137

0.321

X₂₁ e-business background system is not perfect

3.88

1.972

0.251

X₂₂ e-business background system docking with front shops and offline systems is difficult

4.02

1.892

0.222

X₂₃ website’s construction ignores the brand, quality and interactive

3.66

1.051

0.287

X₂₄ website haven’t been optimized continuously

3.71

1.884

0.238

X₂₅ data information has been stolen by hackers

3.25

1.849

0.261

X₂₆ the analysis and application of data hasn’t been seriously

2.91

1.961

0.330